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Making it work for your client (and you)

07 AUGUST 2012

Client entertainment is an important part of any business. It’s a great way to show potential clients their value to your company as well as building long lasting relationships on a personal level with existing clients.

 

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It’s often about what the client gets from the day, which is of course important; but it should also be an atmosphere which you enjoy too. After all, if you’re trying to build a solid relationship it’s valuable that both of you are enjoying yourselves.

So, rather than selecting run of the mill corporate entertainment choose something you’ll both enjoy. It’s bound to make the whole experience worthwhile.

Football hospitality

The Premier League is one of the top football league’s in the world. There’s no denying it. There’s money spent on the talent on the pitch and there’s money in the stands. Opting for corporate hospitality packages at Manchester United for example you’ll be able to enjoy top action on the pitch as well as fine food, drink and entertainment of it. It’s a great place to network and talk business with your clients whilst both enjoying the electric atmosphere inside the ground.

Social events

Corporate hospitality down the years had more of a male-influenced feel, but no more. The market has recognised the increasing number of women running their own business and in middle management positions and has evolved and adapted.

Take social events like Taste of London. Yes food and drink plays a vital part, but they’re so much more glamorous then many hospitality events of years gone by. It’s the perfect place to entertain clients, network and enjoy yourself.

Spa days

This is a great option for more of a one-on-one element to the hospitality package. Yes you’ll be relaxing, but you’ll be in each other’s company throughout the day. It’s a great way to make an impression on an existing client. If you show you understand them as an individual and pick a suitable package to suit their tastes you’ll illustrate just how valuable they are to your business. With a little pampering and champagne thrown in too it could be the perfect day.

Something different

It’s hard to describe exactly what you should do, but the overriding feeling is that clients are so used to be treated to corporate hospitality that their expectations have grown. It’s no longer enough to offer them something ordinary; you have to give them something different.

You should know who your guests are and consider what they, and possibly their families, will enjoy. There’s no rule to do this other than knowing and understanding your client on a personal basis. This could be anything from a private cinema screening, to something sporting led or culture based. If they enjoy it, it’s time for you to sit back and reap the rewards of your hard work –something we all enjoy!

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