A true entrepreneur finds a way to make money, no matter what the situation.

Showing he's got a good eye for business, Bernie Ecclestone has done just that.

After the F1 boss was mugged outside his office in Central London last month, his £200,000 Hublot watch was stolen.

Yet even before the stitches from his injuries had been removed, Bernie called the Hublot offices to propose a business deal.

 'I rang them up and suggested this was a chance to do something different,' he said.

The image, with the tagline ‘See what people will do for a Hublot’, depicts Bernie sporting a black eye with a grim expression on his face.

Impressively, the 80-year-old - who is said to be worth £1.6 billion - was back in the office just two days after the incident.

Photo: © PA