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Stylish outing for Victoria Beckham and Harper as designer's new website is launched

27 MARCH 2013

With the temperatures plummeting in the British capital, Victoria Beckham made sure her daughter Harper Beckham stayed warm as they stepped out in London this week. The fashion designer wrapped her little girl up in a super-stylish white furry coat and tights as they headed outside.

Having recently relocated from LA, the Beckham clan are not used to the freezing weather. But Victoria took it all in her stride during the outing, braving the cold in a pair of bell-bottomed jeans and a colourful thin jumper as she carried little Harper, 20 months, to the car.

The sighting of mother and daughter came shortly before the launch of Victoria's new e-commerce website, VictoriaBeckham.com. For the first time, fans of the fashionista can buy her designs directly from the online boutique. The site will also be the only place offering Victoria's ready-to-wear Icon line, a capsule collection of five timeless dresses, ranging in price from £1,050 to £1,650.



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The site - which has been three years in the making - offers visitors the opportunity to 'Shop' or 'Look'. In the shop section, visitors can find the Icon line, accessories including handbags and sunglasses, denim, and the diffusion Victoria Victoria Beckham range.

The look page is an online scrapbook which features images and videos from the latest catwalk presentations, as well as Victoria's own photographs from shows and shoots.

"I have been an online shopper for quite a long time. Since I travel so often, e-commerce can be with me wherever I go, they can ship to wherever I'll be, so for me it's very convenient," the mother-of-four told Marie Claire.

"With victoriabeckham.com I am able to offer the upmost experience in online shopping. I think people expect the best from me, and I want to deliver them the best. I wanted to offer a sophisticated, cool yet easy shopping experience for my customer."

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