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David Beckham searches for the next big thing in sport

10 JUNE 2014
David Beckham might have retired from football last year, but that hasn't stopped him from playing a prominent role in the build-up to the World Cup.

Having already made it to Brazil - the venue for this year's tournament - in his BBC documentary Into The Unknown, the 39-year-old star has now fronted a new TV advert, which will launch in the first ad break for the FIFA tournament.

Scroll below to watch the video

David Beckham world cup

David Beckham's latest advert

It sees David vetting a series of new, top secret innovations in sports - including drone cameras over a cricket pitch, a suit that lets viewers experience the same physical impacts as a rugby player, and the chance to play Sofa Ref in X Factor-style voting for refereeing decisions.

Ultimately he rejects each idea before unveiling the best new concept – Sky Sports 5, a channel launching in August, dedicated to European and International football.

Just recently, David set his sights on a new goalfronting a new campaign with Prince William in support of endangered species.

David Beckham and Prince William

David joined forces with Prince William for a wildlife campaign

The pair kicked off the social media campaign for the initiative on Monday.

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