INTRO
PARIS LATSIS
STAVROS NIARCHOS
DAN MACMILLAN
JACK OSBOURNE
BRANDON DAVIS
SAM BRANSON
NAT ROTHSCHILD
SAM BRANSON

But the 21-year-old is set on building a career as a musician, rather than following his dad into business
Although the cheeky grin and taste for flamboyant living clearly owe something to his genes, Richard Branson's son Sam is forging a style all his own. Having conquered the catwalk modelling for the likes of London style meister Ozwald Boateng, the tow-haired cutie has now set his sights on a career in music.

When Sam's not honing his craft, he can be found chilling in one of the family's various homes. There's the plush London pad, a 15th-century cottage in Oxfordshire, and Necker Island, a paradise retreat in the Caribbean, where the 21-year-old helps entertain guests such as Kate Moss and Mariah Carey.
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