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19 AUGUST 2003
Gucci designer Stella McCartney is turning her hand to modelling to promote her new fragrance. The 31-year-old is appearing in ads for the scent, simply entitled Stella, which she says was inspired by her mum Linda.
"The biggest inspiration for the perfume - and my own personal goal - was to create a perfume I would want to wear, " she said. "I wanted a smell that reflected my English side, something very traditional." Based on the fragrance of Bulgarian roses, the new perfume is described as "subtle and elegant" and comes in an Art Deco-style amethyst crystal bottle.
The sweet smell of success does not yet seem to have wafted over to her other fashion ventures, however, as Stella McCartney Ltd posted large losses in its first year of business. Accounts filed at Companies House showed losses of £2.7 million at the firm, despite the fact that owners Gucci made several large cash injections, including one of £4 million.
Gucci says it did not expect Stella to turn a profit in her first year, but fashion insiders say the size of the deficit is worrying.
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