The ground-breaking ads portray Paris in a series of images which kick off with her surrounded by stuffed animals and go on to portray her encountering a hunky pool boy and being waited upon by a buff butler. In winning the contract Paris follows in the footsteps of Claudia Schiffer and Drew Barrymore
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22 JULY 2004

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America's most ubiquitous heiress, Paris Hilton, will soon become an even-more familiar sight on the pages of glossy magazines. The 23-year-old has been named as the new face of Guess? jeans, so we can also expect to see her on billboards and newsstands all across the land.

Paris is fronting the autumn 2004 advertising campaign for the hip label. And the blonde bombshell is making a characteristically high-profile debut in her new role, with a 14-page spread in the August edition of Vogue.

Celebrity snapper Ellen Von Unweth was drafted in to shoot the campaign in both colour and black and white. With an emphasis on pink and plum hues, the ads have a flirty, fun feel, with the svelte beauty cavorting around a Malibu mansion while casting a seductive spell on a series of hunky men.

In winning the coveted Guess? contract, Paris follows in the footsteps of Drew Barrymore, Claudia Schiffer and Anna Nicole Smith.


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