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She looks stunning with her voluminous locks and tons of trademark eyeliner.
The 26-year-old singer is the face and voice of the Swedish brand, who described her as "the perfect choice".
"We were looking for a style icon and singer to model our fall collection and so Lana Del Rey was the perfect choice," said a spokesperson.
"We think she shows our fall fashion in a very inspiring way."
Lana will also be the star of a full-length film singing a cover of Blue Velvet, shot by director Johan Renck.
Visit hm.com on September 19 to view the film.