The ten-year-old is seen trying to catch the attention of a set of stony-faced 'grown-up' models including Cara Delevingne and Edie Campbell, eventually succeeding after raising a smile from Edie. It seems the team were delighted to have Romeo on set, with Burberry chief creative officer Christopher Bailey saying that he "was a joy to work with".
Other models to appear in the campaign include Charlotte Wiggins, Alex Dunstan, Charlie France and Max Rendell – but according to Christopher, it was Romeo that "really stole the show".
It was first revealed in December that Romeo had bagged the prestigious modelling gig. He appeared in one image smiling, holding an umbrella and balancing on one leg in a classic Burberry trench coat.
Just the week before, at the premiere of stage musical Viva Forever in London, the ten-year-old alluded to his relationship with the brand as he and his brothers were all decked out in bespoke Burberry suits, Romeo topping off his look with a dark Burberry trench coat.
Christopher said: "This season's campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family. Cara, Edie Campbell, Charlotte Wiggins, Charlie France and Alex Dunstan are joined by Max Rendell and Romeo.
"We had such fun shooting the campaign and I think that comes through in the images which really reflect the upbeat spirit of the collection."
The campaign was shot by renowned fashion photographer Mario Testino, who has a long history with Burberry and is known for his work with Kate Moss and as the man behind the engagement pictures of the Duke and Duchess of Cambridge.