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Robbie Williams and wife Ayda play hilarious prank on Ant & Dec's Saturday Night Takeaway: watch

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Robbie Williams and his wife Ayda are the latest celebrities to face I'm A Celebrity... Get Out Of Me Ear on Ant & Dec's Saturday Night Takeaway. The married couple are the first victims this year to play the prank which sees hosts Ant and Dec directing celebrities to do embarrassing things through an earpiece, while they hide away. The upcoming episode from the brand new series will see Robbie and Ayda act as new pub owners interviewing various party planners to host a launch.

WATCH: Ant and Dec's top five best celebrity pranks

Talking one of the planners through his list of blacklisted celebrities, Robbie jokingly reignites his feud with his former Take That band member Gary Barlow. "I've got a guest list of people to not invite," he told one unsuspected party planner. "Gary Barlow obviously. That's a no. Alan Titchmarsh, I don't want coming. All of Coronation Street. Apart from Gail Platt's son, I like him. Mary Berry. I think that's it. I definitely put Gary Barlow as a no?"

Ant & Dec's Saturday Night Takeaway returned to TV screens on Saturday night. Speaking ahead of the new series, Ant and Dec opened up about the thought process behind their successful show, which is full of celebrity pranks. Appearing on This Morning last week, Dec explained: "We start [working on the series] during the summer, so since last summer coming up with ideas of people we want to hit for undercovers - and Jamie Oliver is our first one for tomorrow night, and he's been on our list for a couple of years!"

robbie 2z© Photo: ITV

Ant & Dec's Saturday Night Takeaway is back on TV screens

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"We kind of messed with his day really," added Ant. "Got involved with the photos… and we nearly get caught." He continued: "We have sleepless nights before those things, because if he turned round and saw us then the whole things ruined - all those weeks and months of planning." Although many of the show's segments remain the same, Ant explained how their challenges this year during Ant versus Dec will differ. "Stephen Mulhern has a time machine, so every challenge will be in a different era…"

Watch Ant & Dec's Saturday Night Takeaway this Saturday 4 March at 7pm on ITV.