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Kate Moss is Kérastase's new hair muse

27 MAY 2013

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Adding yet another big named brand to her lengthy list of modelling achievements, Kate Moss has made her debut as the face of French haircare brand, Kérastase, in a photo and video shoot.

The release of the video comes just weeks after the supermodel was unveiled as the face and body of self-tanning beauty brand, St Tropez, in a series of stunning images that showered the mum-of-one flaunting her flawless body.

Kate's most recent photoshoot marks her first venture in the hairstyling industry.


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Styled by Kate's friend Luigi Murenu – artistic director for Kérastase Styling – and shot by Solve Sundsbo, the video shows behind-the-scenes footage of the new Kérastase muse in her element.

The short film gives a glimpse of the beauty chameleon being preened and polished by make-up artists and hairstylists and it shows Kate, 39, work each new look as she poses for the camera.

Demonstrating the new collection, the Kérastase team styled Kate's hair three ways to accompany an array of little black dresses.

Using the 11-piece line of styling products, the stylists worked with a range from blow-dry gels to shine serums which are set to be rolled out later this year.

Teasing Kate's blonde locks into her statement tousled waves, then into a flawless, soft blow dry, the team finally curled the ends and added volume to the roots of the model's sultry 'do for the finishing shots.

"I am happy with the images," Kate told WWD. "I like the way my hair is styled - all completely different from one another, but all representative of my unique style."


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