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Muffin tops and belly bulges: Say goodbye to negative advertising

24 MAY 2012

Are you fed up of ads about muffin tops and belly bulges?

We are constantly exposed to negative advertising that can prey on our insecurities and impact our self-esteem. 

Which may be why a recent study showed that only 4% of women around the world consider themselves beautiful. 

 

 

 

Now, Dove is attempting to turn negative ads into positive beauty messaging, passing the power of advertising to women and hoping to reach 6 million females. 

Aimed at tackling the culture of negative advertising, the campaign is empowering women to send positive messages to others using a Facebook application. 

A recent study that 80% of women agree that every woman has something about her that is beautiful, but do not see their own beauty.

 

 



The new app will reinforce the beauty women see in others, by giving them the opportunity to share positive messages with those beyond their personal network.

In order to achieve their impressive goals, the beauty brand will attempt to outbid other advertisers so that these positive ads replace negative ones. 

Some of the messages read as, "Your birthday suit suits you," "Every body is beautiful" and "The perfect bum is the one you’re sitting on".

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