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The latest trend in beauty: make-up takes on the art world

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Is this the cute way to invest in art without breaking the bank? Steamcream tins are limited-edition and may even become collector's items 

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DKNY Be Delicious is now available in limited-edition packaging inspired by pop art and the 50ml bottle comes with a free art bag, too 

13 AUGUST 2009

We all need cheering up when the financial outlook’s so gloomy, which is why the ‘lipstick index’ is a true reflector of the economics of our time – lipstick sales always go up when we can’t afford the more expensive luxuries in life.

And now the beauty industry has decided to help us brighten up our outlook even further by making the packaging of cosmetics as covetable as the delights within, with a new wave of art adorned accessories.

From pop art perfume to graffiti-enscribed eyeshadows, there’s a whole collection of cosmetics for the true make-up artist…

Our favourites are Urban Decay’s Deluxe Eyeshadows, £13, which come in cute tins covered in even cuter pictures of Japanese cartoons and graffiti. The tins are weighted and hinged with mirrors inside, containing deeply pigmented blocks of non-fade colour.
From selected Boots, Debenhams and House of Fraser.

Then there’s Steamcream, £9.95, a vegan cream for the face, hands or body that comes wrapped in tins covered in an ever-changing assortment of limited-edition designs – hearts, animal prints, flowers, stripes, spots and, our favourite, the Union Jack.

The cream itself is produced by fusing ingredients – such as oatmeal, orange flower water and almond oil – together with steam to create a light, easily absorbed texture. It will be launching from September in John Lewis and from www.steamcream.co.uk.

And the perfume world’s not to be outdone with this latest influence. DKNY Be Delicious, from £29.39 for 50ml eau de toilette, is now available in limited-edition packaging inspired by pop art, with dots, lettering and speech balloons adorning the fragrance. And there’s a pop art bag that comes free with the 50ml EDT.

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