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'Upper Class Red': Virgin Atlantic adds flair to the air

26 MARCH 2012

Virgin Atlantic has made its first foray into beauty.

The glamorous airline has launched a lipstick to match its cabin crew’s uniform.

‘Upper Class Red’, in collaboration with bareMinerals, has been created with frequent fliers in mind.

 



A make-up artist for the brand said that it contains “micronized freshwater pearl powder which hydrates the lips alleviating the effects of cabin air pressure."

The product will debut on-board flight A330 from London to New York, where all the crew will be wearing the colour, and all passengers on the flight with be generously gifted with a sample.

 

 

For everyone else, the product will be made more widely available later this year at bareMinerals stockists.

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