Beauty house signs JT as new face of men's fragrance
It was a signing waiting to happen – Justin Timberlake as the face of a men's fragrance. And Givenchy was clever enough to bag him, because he's just been announced as their new signing, in a project that will be unveiled to the world in June 2008 and launched from autumn 08.
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"Givenchy chose Justin not only because of his star quality, but because he is a world-recognised trendsetter who redefines modern elegance," says Alain Lorenzo, head of Givenchy.