Evelyn Lauder, the stylish, sparkling dynamo behind much of the success of the billion dollar cosmetics company founded by her mother-in-law Estée Lauder, has deservedly bagged a mind-boggling list of accolades for her savvy business sense and tireless charity work, from Woman Of The Year to Fun Fearless Female.

This week's HELLO! offers an in-depth interview with the woman who fled Nazi Germany as a child and came to America as a post-war immigrant. Evelyn talks to us about her famous family firm and her dramatic life, and of course her view of femininity and beauty.

"Make-up is the last thing to enhance your beauty, but it's very important because it builds up your self-confidence and gives you more courage," explains Evelyn. "Of capital importance is to have a good diet and exercise a lot."