Cars

Women are the primary buyers of a substantial proportion of new cars sold (50%+ in the US and 47% in Britain) and nearly 15 million have input on the final decision of cars purchased. 47% of people who hold a full driving license are women, and almost three in every five adults currently learning to drive are women.

With 2 million readers each week, 84% of whom are female, HELLO! offers you one of the largest readerships of any upmarket women’s magazine.

HELLO!’s female readers are not content to drive any old motor. In fact, nearly half a million HELLO! women have bought a new car in the past year.

• HELLO!’s female readers have spent £14.2 billion on new cars in the last year
  • £2.6 billion more than Telegraph Magazine readers
  • £1.2 billion more than Radio Times readers
• HELLO! reaches nearly half a million women who bought a new car in the last year
  • 129,000 more than the Radio Times
  • 67,000 more than The Sunday Times Magazine
• HELLO! reaches 388,000 ABC1 women who pay for their own cars.
  • More than readers of Stella Magazine or Times Magazine
• 375,000 female HELLO! readers are planning to buy a new car in the next 12 months
• 297,000 HELLO! readers spent more than £12,000 on their latest car
• 161,000 HELLO! readers spent more than £15,000 on their latest car
  • More readers than OK!, Marie Claire, Now, Red, She and Vogue and 3.7 times more than Eve Magazine

HELLO!: the most powerful engine in women’s press.

Source: TGI Oct 06– Sep 07, Admap March 2004, NRS Jul - Dec 07