Cars
Women are the primary buyers of a substantial proportion
of new cars sold (50%+ in the US and 47% in Britain) and nearly
15 million have input on the final decision of cars purchased.
47% of people who hold a full driving license are women, and
almost three in every five adults currently learning to drive
are women.
With 2 million readers each week, 84% of whom are female,
HELLO! offers you one of
the largest readerships of any upmarket women’s magazine.
HELLO!’s female
readers are not content to drive any old motor. In fact, nearly
half a million HELLO! women
have bought a new car in the past year.
- HELLO!’s female
readers have spent £14.2 billion on new cars in the
last year
- £2.6 billion more than Telegraph Magazine readers
- £1.2 billion more than Radio Times readers
- HELLO! reaches nearly
half a million women who bought a new car in the last year
- 129,000 more than the Radio Times
- 67,000 more than The Sunday Times Magazine
- HELLO! reaches 388,000
ABC1 women who pay for their own cars.
- More than readers of Stella Magazine or Times Magazine
- 375,000 female HELLO!
readers are planning to buy a new car in the next 12 months
- 297,000 HELLO! readers
spent more than £12,000 on their latest car
- 161,000 HELLO! readers
spent more than £15,000 on their latest car
- More readers than OK!, Marie Claire, Now, Red, She
and Vogue and 3.7 times more than Eve Magazine
HELLO!: the most powerful
engine in women’s press.
Source: TGI Oct 06– Sep 07, Admap March
2004, NRS Jul - Dec 07
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