Cars

When it comes to buying a new car women are heavily involved in this big ticket purchase decision. 15 million women in the UK have been involved in the household’s car purchase decision in the last 12 months
With 1.6 million readers each week, 84% of whom are female, HELLO! offers you one of the largest readerships of any upmarket women’s magazine. HELLO! readers are highly receptive to motors advertising with half of HELLO!’s female readers having a say in which car to buy next for the household.

• 320,000 female HELLO! readers bought a new car in the last year
• More than all quality press supplements*
• In total HELLO!’s female readers spent £12 billion on cars in the last 12 months
• More than all quality press supplements
• 290,000 female HELLO! readers have spent more than £12k on a car in their household
• 60,000 more than the Times Magazine and 146,000 more than Guardian Weekend
• More than Cosmopolitan, Glamour and Elle
• 740,000 female readers of HELLO! are involved in the decision regarding which make of car to buy next
• 2.3 million women intend to buy a new car in the next 12 months and 9% of these women read HELLO!
• That’s 40,000 more than Telegraph Magazine and 57,000 more than Stella

Source: TGI Oct 09 – Sep 10 and NRS Jul-Dec 10 *except Sunday Times Magazine