Cars

When it comes to buying a new car women are heavily involved in this big ticket purchase decision. Over 15 million women in the UK have been involved in the household’s car purchase decision in the last 12 months
With 1.7 million readers each week, 84% of whom are female, HELLO! offers you one of the largest readerships of any upmarket women’s magazine. HELLO! readers are highly receptive to motors advertising with 60% of HELLO!’s female readers having a say in which car to buy next for the household.

• Over 400,000 female HELLO! readers bought a new car in the last year
• More than all quality press supplements and women’s glossy monthlies
• In total HELLO!’s female readers spent over £9.7 billion on their last car purchase
• More than Telegraph Magazine, Radio Times and Times Magazine
• 200,000 female HELLO! readers spent more than £15k on their last car
• 74,000 more than the Times Magazine and 56,000 more than the Telegraph Magazine
• 1 million female readers of HELLO! are involved in the decision regarding which make of car to buy next
• 2.2 million women intend to buy a new car in the next 12 months and nearly 10% of these women read HELLO!
• That’s more than all the quality press supplements, more than all glossy monthlies and over 100,000 more than the Radio Times!

Source: TGI Apr 08 – Mar 09 and NRS Jan-Jun 09