Consumer Goods
Famous for its "at home" features, HELLO!
is an effective environment for a diverse range of consumer
products. With an average household income of £30,439,
HELLO! readers have the
means for splashing out on consumer products for their home.
HELLO!'s female readers
are keen to ensure that they have the latest technology and
gadgets in their homes. One million female readers of HELLO!
agree that they try to keep up with developments in technology
or that they love to buy new gadgets and appliances, proving
that they are early adapters of technology.
HOUSEHOLD FURNISHINGS AND ACCESSORIES
HELLO! readers are willing
and able to spend money on ensuring that their home achieves
the right look. In fact, in the last year, HELLO!
readers have spent £860 million on furniture for their
homes.
HOUSEHOLD ELECTRICAL GOODS
With such a strong emphasis throughout the magazine on quality
and contemporary modes, HELLO!
readers not only aspire to but actually purchase the latest
styles of today’s modern household appliances.
- HELLO! readers have
spent £202 million on cookers and microwaves in the
last 12 months – more that the readers of Good Housekeeping,
Telegraph Magazine or Sunday Times Magazine
- They have also spent £119 million on fridges and
freezers in the last year, more than readers of Telegraph
Magazine or Times Magazine
CONSUMER ELECTRONICS
More women are now responsible for the purchase of traditionally
male-orientated goods such as mobile phones and computers.
HELLO! is the magazine
to use to reach women with high levels of disposable income,
who insist on having the latest technology to enhance their
lifestyles.
- HELLO! readers have
spent over £251 million on computer hardware in the
last 12 months – more than all glossy monthly magazines
except Cosmopolitan, and more than Stella Magazine and Observer
Magazine
- 722,000 HELLO! readers have a fixed monthly mobile phone
contract
- More than Telegraph Magazine and Times Magazine
- More than Now and She combined
Source: TGI Oct 06– Sep 07
|
