Financial Services

As traditional household structures change and the number of women in employment increases, it should be no surprise to clients in the financial services sector that women are becoming an increasingly important part of their customer base.

BANKING SERVICES

Every week HELLO! delivers:

• 1.6 million female readers with current accounts
• 1.5 million female readers with savings accounts
• 638,000 female readers with ISAs
• 356,000 female readers with stocks and shares

Mortgage Services

The demographic structure of HELLO!’s audience would be expected to generate significant numbers of home-owners. HELLO! delivers just under 1 million mortgage holders. Over a third (376,000) are first time buyers and 72,000 readers first took out their mortgages in the past year.

Credit Cards

HELLO! readers enjoy the reputation of being people who “shop ‘til they drop”. They are heavy users of credit/charge cards and each month they spend a vast £229 million on them. The credit worthiness of HELLO! credit card holders is reflected in the high incidence of Gold and Platinum Card Ownership. HELLO! delivers more platinum holders than Vogue, Vanity Fair and Harpers Bazaar combined.

HELLO! delivers an audience which is economically active and wealthier than that of other women’s magazines. HELLO!’s combination of audience delivery and up-market profile make it an essential part of the plans of any financial services company seeking to target women.

Source: TGI Oct 06– Sep 07