Fragrances
The fragrance market place is becoming ever more competitive,
with each year seeing an increasing number of new fragrance
launches. For advertisers in this market, it is therefore
important to keep their brands front of mind.
HELLO! should be an automatic
inclusion on fragrance schedules. This is because not only
can HELLO! provide an affluent
audience who love to indulge themselves with fragrances and
fine things, but it also provides a gloriously glamorous editorial
backdrop that is ideal for fragrance advertisements.
- HELLO! reaches 523,000
heavy users of perfume
- HELLO! reaches 445,000
women who agree that they are unable to resist expensive
perfume.
- More than Vogue, Harpers Bazaar and Vanity Fair combined
- 102,000 more readers than Glamour
- 78% of our readers agree that advertisements in HELLO!
helps them decide between two similar products that they
might be considering purchasing, compared to 28% for all
magazines.
- 48% of our readers have bought or tried a product after
seeing it advertised in HELLO!
compared to 29% of all magazines.
Source: TGI Oct 06 - Sep 07, NOP HELLO! Reader
Research 2007
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