Telecomms

HELLO! readers are keen to keep up with the latest ideas in technology and also love to buy new gadgets. This means that a new mobile phone launch or new network deal will undoubtedly be of real interest to HELLO!’s female technophiles

• 690,000 HELLO! readers are on a monthly contract
• Spending a total of £31 million each month – more than the Times Magazine and Telegraph Magazine
• 840,000 HELLO! readers are on a pay as you go tariff
• More than Look and Grazia
• 600,000 HELLO! readers say call tariffs are the most or second most important factor when changing phones/networks
• More than Grazia, Now and Reveal
• 290,000 HELLO! readers have only been with their current network for less than a year, meaning they are open to change!
• 430,000 HELLO! readers agree choice of handset is the most or second most important factor when changing phones/networks

Source: TGI Oct 09 – Sep 10