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• 1 Health warning for any Lady Gaga-esque eyelash lovers
  She’s known as much for her sense of style and adventurous make-up as much as her music so it’s no wonder Lady Gaga have had an effect on cosmetic trends – Debenhams has reported a year-on-year...

• 2 Five easy steps to Cheryl Cole’s lush lashes
  Fake lashes have returned with a vengeance, with Cheryl Cole as the poster girl – she’s never seen without a pair to maximise those big brown eyes. But they’re still a mystery to many...

• 3 Emotional TV moments lead to new eyelash venture for Cheryl
  Cheryl Cole's teary X Factor appearances didn't just move the hearts of TV viewers, they also gave rise to a new business opportunity. The Girls Aloud singer and her bandmates were approached to launch...

• 4 Will Russell Brand have fun with falsies?
  They're all at it. The likes of Russell Brand and Alex Zane are already fans of man make-up and now the boys of Big Brother are falling prey to its charms - as latest evictee Stuart came out of the house...