Radiant is probably the best way to describe Penelope Cruz in her newest ad for the Trésor campaign. Fronting the classic perfume by Lancôme, the Spanish beauty smoulders as she strikes a pose. The 37-year-old is hypnotising as she stares into the camera with her penetrating gaze, outlined in black and framed by voluminous black eyelashes. In contrast, her lips are painted in a delicate pink tone and her skin with a natural, yet flawless foundation. Two years have passed since the actress begain collaborating with Lancôme – following in the foosteps of Kate Winslet, her successor. More celebrity ad
Here at HELLO! Online, we are firm believers that beauty is not determined by age. So we are excited to hear about beauty brand Illamasqua’s new campaign that focuses on breaking the unspoken prejudice of age in the world of beauty. What’s more, they are looking for you to help – regardless of your years, they are casting everyday women of all ages as their new face. As Joseph Coree, Managing Director of Illamasqua, puts it: “Why should it be the case that you hit 40 and morph into a dull, boring version of your original self?” An inspiring philosophy.