Top swimwear trends of SS12

The end of last year saw all the top trends for spring / summer 2012 showcased on catwalks all over the world. Now we’re seeing them every time we step out the door. With the sun finally out and spring upon us the key trends for this season are out in force.

But what about when we step out onto the beach or lounge by the pool? What can we expect to see then? Here we’ve got a rundown of the key swimwear trends set by make a huge impact for SS12.




This seems to be around every year. But with such a classic look, why not? Of course there are a few subtle differences for this season, and for those in the know it’s an effortlessly fresh, chic and flattering look.

The classic elements of nautical swimwear can always be found. But what you really need to know is it’s all about the stripes. It just wouldn’t be nautical without it. Opting for a red and white, or blue and white striped bikini will instantly scream nautical glam. Once you’ve got your stripes sorted simply match with classic, crisp wardrobe staples and you’ll get the look spot on. Throw in some nautical accessories and you’ll be ready to step out on any yacht. If you’re not lucky enough to spending time on deck this summer, you’ll still be on trend whether at the beach or by the pool.


SS12 is all about saying it big, bright and bold with some ladies swimwear in exotic print. The brighter the better we say. Go for something in bold animal, tribal, ethnic, or dazzling graphic print. Anything in print with low rise bottoms is great to accentuate your tanned body, creating a long lithe look that will hit all the style notes whatever your chosen destination.

Bright bold colours

We said it was all about going bright this year. But if print isn’t your thing, you’re still in luck with the trend of bright, bold, block colours. Think orange and zesty brights. Perfect for summer.

Simple white

Bronzed celebs were everywhere over winter in far flung tropical destinations rocking the all white bikini look. Don’t worry it’s not strictly for the rich and famous and a trend just for winter sun. It’s going to be huge for SS12. It’s perfect for any skin tone and ideal to match with a variety of summer accessories.

Statement straps

Straps were once flimsy and clear, this year it’s all about big bold straps. Perfect for making a statement and great to ensure everything stays in place post swim.


Retro and vintage is everywhere, so why wouldn’t it make an impact in swimwear too? This year expect to see a nod to the past with bright 70s colours and high waisted bikinis. In 2011 it was the turn of the retro one-piece to gain notoriety, but this season we’re seeing bottoms that offer the full coverage, as well as lengthening the legs and even giving some extra support around the waist.

If you stick with one style or mix and match across a few, make sure you hit the right style notes for SS12.

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