Ahead of the Iris range being made available to the public from January 2014, brides-to-be can get a sneak peek here.
Click on the photo below to view the ethereal Iris collection.
CLICK ON PHOTO FOR FULL COLLECTION
Alice gave advice to women hunting for their perfect dress, saying, "Each dress has to be the perfect blend of functionality and fantasy – a bride must never feel overwhelmed by her dress but allow them to be the ultimate version of themselves, making the bride look effortless and elegant.
"Your bridal dress exists in a moment in time and is made for the woman wearing it not the trend of the moment."