Model-turned-entrepreneur Elizabeth Hurley is nothing if not hands-on when it comes to her ventures, and her supportive husband Arun Nayar also pitches in occasionally as well.
After announcing she'd be more than happy to man the tills at her swimwear shop in Oxfordshire's Bicester Village, the brunette beauty persuaded her Indian businessman spouse to sell produce from their 400-acre Cotswald estate.
The popularity with local butchers and restaurants of organic sausages from Elizabeth's Gloucester Old Spot pigs, prompted her to book a stall at Cirencester farmers' market.
On Saturday Arun, who owns a successful computer software company, was seen manning the stand offering Hurley Old Spot Pork bangers.
"Arun was standing there in his flat cap, with his hands stuffed in his pockets, shouting: 'Get your sausages', a bit like (butcher) Fred Elliott in Coronation Street," a local told the Daily Mail.