With a wealth of experience in front of the camera, Armani poster girl Victoria Beckham was the perfect person to show a group of models how it's done at a photo session on Thursday.
Immaculate in a dress of her own design – a £2,095 cashmere-blend number – killer Christian Louboutin heels, and with her trademark sunglasses and pout in place, Posh personally directed the shoot for her autumn/winter 2009 range.
At one point the fashionista was seen apparently demonstrating the pose she wanted by perching on a swing that was one of the props.
Then the mum-of-three got behind the camera, giving instructions as a number of young models wearing her latest pieces swung on the porches of Georgian town houses.
It is the second collection of capsule dresses from the 35-year-old – who jetted into London from her LA base on Tuesday to prepare for the release of her new designs - after launching her label to the excitement of fans in the British capital in December last year.
"I feel like I'm competing in an arena where I belong," she said at the time. "I was so nervous because this has been a lifetime in the making."