First it was Britney Spears ditching the airbrush. Now curvy Kim Kardashian has posed nude for an untouched photoshoot in a call for women to love themselves as they are.
The 29-year-old reality TV beauty posed for photographer Amanda de Cadenet for US publication Harper's Bazaar.
She can be seen lying on the floor against a grey backdrop, the bombshell figure that has made her the poster girl for curvy women on full display.
Kim said of the shoot: "It's definitely scary, but it's very liberating,
"I think the message is embrace your curves and who you are. I feel proud if young girls look up to me and say, 'I'm curvy, and I'm proud of it now'."
Los Angeles-born Kim says she's far from perfect: "I might have a little bit of cellulite. I might not be toned everywhere. I might struggle in this area or that."