And so it was on the first day of the Cannes Film Festival on Wednesday, as Russell Crowe promoted his new film about the legendary outlaw.
Arriving alongside him for the Robin Hood photocall were sons Charlie, six, and three-year-old Tennyson – the Aussie hunk's own loyal band.
Rather than dressing in Lincoln green, however, little Tennyson preferred the look of a different hero, sporting a Superman insignia on his grey T-shirt.
Doting dad Russell then posed with co-star Cate Blanchett, who plays Marion in the retelling of the English legend.
Showing out of competition, the film kicks off the 63rd Cannes Film Festival with a gala screening tonight.
Nineteen films will feature in the official competition this year, with some famous names set to judge which one of them will take home the coveted Palme D'Or.
Alice in Wonderland director Tim Burton will head the jury, which will also include actress Kate Beckinsale and Wolfman star Benicio del Toro.
And they'll be two British movies competing for the big prize this time around – Ken Loach's Iraq-set drama Route Irish and Mike Leigh's Another Year, starring Jim Broadbent.
Other big movies set to premiere at the southern French cine event this year include Money Never Sleeps, the sequel to 1987's Wall Street which stars Michael Douglas and Shia LaBeouf, and You Will Meet A Tall Dark Stranger, Woody Allen's new film featuring Naomi Watts and Sir Anthony Hopkins.