Many male fans have found the Olympic women's volleyball absolutely riveting, helped by the carnival atmosphere in Horseguards Parade and perhaps also by the bikinis on display.
But devoted father David Beckham was caught up in bonding with his sons.
Six-year-old Cruz, in particular, wanted Dad's attention, playing a game that involved pulling the football star's nose.
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David reciprocated by laughing and hugging the little one, who was wearing a bright green hooded top.
Despite being overlooked for Team GB, the footie ace had conducted himself like an absolute gentleman giving his full backing to his fellow athletes.
He thrilled spectators at the opening ceremony making a Bond-style arrival, having borne the torch down the River Thames in a speed boat.
The hunky sportsman also watched the football with Prince William.
But his family's commitment to the Games isn't over. It's widely expected that his wife Victoria will reunite with her band mates to perform one last zig-a-zig-ah at the closing ceremony.