Kim Kardashian West has poked fun at her own media image in her first Super Bowl advert for mobile phone company T-Mobile. The reality star, who is married to rapper Kanye West and known for her love of selfies, speaks directly to viewers in the advert as she urges them to use their data.
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"Hi, I'm Kim", she begins sincerely, as her name flashes up on screen as Kim Kardashian West, Famous Person.
Kim Kardashian West in the T-Mobile advert which air air on TV during the Superbowl
She continued: "Each month millions of gigs of unused data are taken back by wireless companies. Tragic. Data you paid for that can be used to see my make-up, my backhand, my outfits, my vacations, and, my outfits. Sadly, all lost."
During the advert we see Kim taking selfies of her in a make-up chair, playing tennis, and skiing, before she finishes: "Please, help save the data."
The tongue-in-cheek advert is scored by quiet, instrumental piece of music, and comes just a week after Kim revealed the cover of her new book, titled Selfish.
The photobook, which includes 352 selfies taken by Kim over the years, will be released in May, which Kim confirmed on Instagram. "So proud to share the cover of my book Selfish, out in May!" she wrote.
The 34-year-old star of Keeping Up With The Kardashians also recently opened up on her step-father Bruce Jenner, who has been dealing with rumours that he is transitioning to a woman.
Speaking for the first time about the reports in an interview on Monday, the reality TV queen told Entertainment Tonight: "I think Bruce is very happy, the happiest I've ever seen him."
She continued: "Of course we support Bruce 100 percent. He's our dad so we support him no matter what, and I think when the time is right, he'll talk about whatever he wants to talk about."