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Jaws dropped as renowned magician Dynamo performed his latest show to unveil the new Fiat 500X on Wednesday night.
Blending theatre, illusion and dance-inspired choreography, Dynamo began his performance with a light show, the illusion building as he generated a three-dimensional blueprint of the brand new Fiat 500X.
The trick culminated in Dynamo bringing the blueprint to life, a red version of the car appearing in front of the stunned audience.
The live performance combined was a result of three years of work and preparation by Dynamo.
Over 1,000 invited guests — a mix of bloggers, personalities from the world of fashion, entertainment and music and celebrities including Nancy Dell'Olio and Billie JD Porter — turned out to watch Dynamo perform his magic at the iconic Copper Box Arena, located in the Queen Elizabeth Olympic Park in Stratford.
His show marked the end of Fiat's European 'The Power of X' tour, as well as the official start of the vehicle being available in Europe.
Last weekend, the Fiat 500X made its debut in Italian showrooms, recording a record turnout with more than 70,000 visitors and more than 12,900 test drives.