Pierce Brosnan sent fans into a frenzy on social media when he reprised his James Bond role in a new advert for Indian breath freshener brand, Pan Bahar.
Dressed in a dapper tuxedo and sporting a bold salt and pepper moustache, the Hollywood star looked virtually unrecognisable - with him saying at the end: "Class never goes out of style."
However, the 60-second advertisement was severely mocked on social media - with one commenting: "I'm shaken and stirred !!!"
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"When your #LicenceToKill expires, but you still have bills to pay @PierceBrosnan #PanBahar #JamesBond #OldIsGold," teased another.
"All of us looking at that Paan Masala Ad laughing," added one Twitter follower. "#PierceBrosnan looking at his Million Dollar cheque and also laughing."
Although some were quick to praise the video, as one fan wrote: "Loving the new #PanBahar ad featuring the overtly classy #PierceBrosnan."
"It's about time to try some pan Bahar now! :D #PierceBrosnan #PanBahar," another shared.
Pan Bahar is a mixture of betel nut and spices and sometimes tobacco which is meant to refresh palates and help with digestion.
Pierce was the fifth actor to play James Bond, and appeared in four films as the British secret agent from 1994 to 2005.
The Irish star has been married to wife Keely Shaye Smith for 15 years. They are parents to two teenage sons, Dylan, 19, and Paris, 15. The actor was also married to Australian actress Cassandra Harris from 1980 until her death in 1991. They had one child together, Sean, and the star also adopted her children Charlotte and Christopher.
Pierce has spoken candidly in the past about the pain of losing both Cassandra and Charlotte to cancer. Taking centre stage at the Stand Up To Cancer telecast in September 2014, he said: "To watch someone you love have his or her life eaten away bit by bit by this insidious disease, that part of your sorrow becomes an indelible part of your psyche."