The UK's favourite culinary whizz kid Heston Blumenthal is heading up a nationwide culinary comp to track down the best new kitchen gadget, as dreamed up by members of the public.
Hundreds of ideas have been submitted since April which have been boiled down to a final ten. These finalists pitched their ideas in the style of Dragon’s Den to Heston and three other judges, all renowned for their creativity.
The ten finalists were picked because the judges felt they helped to achieve kitchen perfection with their ingenious gadgets ranging from an easy clean sieve to a rotating cake tray.
The winner will receive a £10,000 cash prize and have their idea produced and taken to market to be sold in stores across the country. The winner will also receive royalties on any future sales. The finalists are from across the entire country and range in age between 30 and 65.
Click here to watch a video of the day.