Jamie Oliver has already taken his popular restaurant chain Jamie's Italian to the seas on board Royal Caribbean's Quantum-class ships, and now one of the nation's favourite chefs and TV personalities will be launching his second restaurant on Anthem of the Seas, Royal Caribbean's newest ship, in April.
Ahead of the school season, Jamie – who has four children Daisy, Petal, Buddy and Poppy with his wife Jules and is known for revolutionising school food – shares his fond memories of happy childhood holidays, as well as giving tips for getting children to try new dishes on holiday.
"I do remember quite a lot of the holidays, you know going to Madeira and Cyprus and having whole fish cooked in salt or roasted with all the herbs; I had never seen that before," says Jamie in a new video to promote his at-sea restaurant.
"We did actually go on cruises and it was brilliant and very different, it wasn't like now with all the mod-cons, but it was a pretty big deal.
The happy chap reveals that his parents played a big part in getting him to try new things. "I remember the first time when I had a prawn cocktail, I was about nine years old and I was like, 'Oh, what is it? Oh my God, it tastes so good'," he recalls.
What are Jamie's tips when it comes to getting children to branch out on holiday?
"For me the tips to having good fun with kids and food is just to have a laugh," he says, adding, "Make food not fuel; make time to sit down and enjoy it.
"I think the lovely thing with holidays is that it’s a bit new; new surroundings, new people, new smells, new food, so have fun with the food, don't just stick to the normal stuff".
But it's not always about trying new dishes, he says. "If there is someone in the family who is a bit boring and always has the same thing, that’s cool, you’re on holiday, do what you want."
To encourage everyone to try a little of a new dish, Jamie suggests an extra plate to share: "Maybe get something for the middle of the table; order a little something extra and then just pass it around and you never know...It’s not about what you don't like, it's about what you could like."
Jamie is launching his second Jamie's Italian restaurant on Royal Caribbean's newest cruise ship Anthem of the Seas this April.