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Is this Holly Willoughby's sexiest dress yet?

Dancing on Ice presenter wows viewers

holly willoughby black dress dancing on ice
Laura Sutcliffe
Fashion and Beauty News Editor
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Holly Willoughby blew away viewers on Sunday evening as she presented the second instalment of Dancing on Ice - in a stunning, full-length black number by Mugler which is priced at £1430! The decadent design hugged her lean curves and showed off her much talked about dramatic weight-loss. The frock was made in the classic hue and featured a sweetheart neckline. The mother-of-three added earrings by Monica Vinader and bedazzled high heel shoes by Sophia Webster which are priced at £695. The dress screams old school Hollywood glamour and the high front slit gave her very 'Jessica Rabbit' style curves. The dress sold out at an impressive rate after the This Morning star donned the design – proving once again that Holly has fast become a powerful fashion icon in her own right.

Holly looked stunning in the Mugler gown

Holly uploaded an accompanying shot of herself reading through her script for the show – which showed off the dress in all her glory, giving fans a glimpse of her toned and taught legs. The TV presenter wore her trademark blonde locks in a voluminous, coiffed style and added a splash of red lipstick.

Holly's shoes were £695 by Sophia Webster

Holly, 36, showcases her impeccable style each morning on her hugely followed Instagram account – which recently hit 3 million followers. Her daily style is a mixture of high street and designer threads and is put together by her trusted stylist Angie Smith. However, when the Celebrity Juice panellist presents Dancing on Ice, she tends to switch up her regular slightly – choosing to amp up the glamour! On 13 January, Holly dazzled in a beautiful periwinkle blue floaty maxi dress by esteemed bridal designer Suzanne Neville in a very appropriate icy blue hue, which featured a glamorous neck-tie and Grecian style cut that billowed as she walked. The designer number caused a sensation and the picture amassed 347,000 'likes'.