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Attending the launch party of her M by Madonna line, the singer was the perfect model for her self-designed white dress which will go on sale in H&M stores worldwide from March 22
Photo: © Rex
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Sarah Jessica Parker, pictured stepping out in New York the day after previewing her Bitten label to fashion editors, is considered one of the most stylish women on the planet
Photo: © Getty Images

Material girls Madonna and SJP launch fashion lines

16 MARCH 2007

Fans of Madonna and Sarah Jessica Parker's sartorial tastes are in for a treat, as two of the planet's most stylish ladies launch their own clothing lines. The Material Girl has teamed up with High Street chain H&M to produce a collection of affordable day and eveningwear, as well as accessories, inspired by her own wardrobe.

The mum-of-three arrived for the "My by Madonna" line launch party at London's Langham hotel modelling one of her own designs from the range - a stunning low-cut white jersey dress. Among the big name guests from the fashion world joining her to celebrate the launch were Stella McCartney and Matthew Williamson.

Items in the range, which include monochrome separates, shirt dresses and trench coats, will hit H&M stores nationwide on March 22. "Madonna has a remarkable feel for fashion and trends," says H&M's chief designer Margareta van den Bosch. "She was involved in even the smallest details of the design."

Madonna is renowned for her style transformations and fearless attitude to fashion - as of course is Sarah Jessica Parker, who won fame as the trendsetting Carrie Bradshaw in hit TV series Sex And The City. But unlike the wardrobe of her shopping-obsessed character - who had a penchant for couture and Manolo Blahnik - Sarah's first clothing line comes without the designer price tag.

The actress gave fashion editors an exclusive preview of her label, called Bitten, on Tuesday over lunch at hip New York eatery Indochine. The casual but chic collection is set to include jeans and T-shirts bearing her motto "Fashion is not a luxury, it's a right", as well as swimwear, costume jewellery, handbags, belts, sunglasses and shoes.

Her line will be on sale in Steve & Barry shops in America in the autumn, with every item priced at $19.98 or less, in sizes from extra small to extra large. "Women should be able to wear great clothes and not lie in bed at night feeling guilty about how much money they've spent," says the screen star.

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