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Elle chose to showcase her Boudoir lingerie line to the people she sees as prospective buyers - women's menfolk
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The successful businesswoman has also been advising Aussie men on the best way to go about picking out underwear for their ladies
Photo: © Getty Images

Lingerie designer Elle gets the guys on side Down Under

12 APRIL 2007

Back in her native Australia, Elle Macpherson has wasted no time in teaching the country's men a thing or two about how to pick out the right underwear for the women in their life. The model-turned-businesswoman jetted out to Sydney this week to showcase her new Boudoir lingerie collection.

En route she stopped off in Melbourne, where she advised: "When she's in the shower, sneak into the drawer and check to see what size she is... Use your sense of taste, it's about choosing something you think you would like to see her in."

Back in Sydney, the mum-of-two hosted an exclusive men-only cocktail event on Wednesday to brief the city's high-flyers on her new line - which is more seductive than her girlie and feminine Intimates range. "I hope it inspires women to embrace their sensuality and identify what intimacy means to them," said the 43-year-old. "I won't pretend it isn't sexy, sensual or even provocative but it's also romantic, luxurious lingerie and above all, made to have fun."

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