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Grammy-winning Justin had some glamorous assistance from catwalk star Lily when it came to promoting his William Rast range in London
Photo: © Getty Images
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The singer and his partner Trace Ayala also co-opted Black Eyed Peas' Fergie to the fashionable cause
Photo: © Getty Images

Justin enlists Lily's help to launch Tennesse-inspired clothing range

10 JULY 2007

Always something of a favourite with the ladies, Justin Timberlake had plenty of female company to help him launch his William Rast clothing line in London. Among those cosying up to 26-year-old Memphis-born singer at the event in an exclusive store were British model Lily Cole and Black Eyed Peas diva Fergie.

The R&B star had some competition as a focus of attention for the fairer sex, though. Business partner Trace Ayala was also there to promote the venture, which the childhood friends started "to plug the gap between casual comfort and cosmopolitan cool".

Like the family-minded Southern boys they are - the Tennessee-inspired range is named after their grandfathers - both budding fashion gurus had invited their mums along to share the occasion, and posed as happily with them as with the bevy of beauties.

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