Sir Bob's daughter has been hired by high street store New Look to produce an eight-piece collection. Sources close to the deal say Pixie has been chosen for the "quirky, fun way" in which she dresses
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Pixie to share her style credentials through New Look deal

25 JULY 2008
Fashionable Pixie Geldof is a regular on the London party scene and hip summer festival circuit. And now the sartorial cool that makes the Boomtown Rat's daughter a favourite with the snappers has landed her a mini-collection with a high street chain.

Challenging big sister Peaches for her crown as the teen money-spinner in the family, the 17-year-old will design and model an eight-piece fashion range for New Look.

Bosses at high street store have hired her for one collection - with an option to extend the estimated 80,000 contract if shoppers are impressed.

"Pixie's range is expected to race out of stores," a source told the Daily Mirror newspaper. "She dresses totally uniquely and in a quirky, fun way. She's a brilliant role model for young fashionistas."