Fashion

The Sixties icon, who's been associated with the store since 1967, helped launch the 'penny bazaar' prices which mark M&S' 125th anniversary
Photo: Rex
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Long-term M&S 'face' Twiggy helps launch anniversary penny bazaars

21 MAY 2009
Her association with the high street chain goes back more than 40 years, so when Marks & Spencers celebrated its 125th anniversary Twiggy was the natural choice to front its 'penny bazaar' activities.

On Wednesday the Sixties icon stopped by the chain's Marble Arch flagship store to help kick off the birthday celebrations, which are being marked by three days of 1p-only price-tags on a range of items, from cufflinks and jewellery sets to knickers and purses.

The inspiration for the 'bazaar' concept comes from the store's early beginnings. It started life as market stall when Queen Victoria was still on the throne, and a penny is what the items would have cost in 1884.

The reductions drew hundreds of thousands of shoppers across the country on the first day, with people queuing outside the main London store from 5am.

Twiggy first appeared in ads for the company in 1967, and recently fronted a TV campaign which features her being transported back to 1884.


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