And they've pulled out the stops once again, this time putting Olivia Wilde at the top of our poll to find your favourite gown of this year's Golden Globes.
Olivia's floor length Gucci chain mail-style creation won praise from fashion pundits and hellomagazine.com readers alike. Just under a quarter of you voted for her dramatic dress, putting her in pole position.
The race for number one was a closely fought battle though, with Spanish siren Penelope Cruz trailing just behind with her Giorgio Armani Prive black lace gown.
In the end there was only three per cent in it. At close of the pole, which got readers clicking in their thousands, Penelope was awarded 22 per cent of the vote.
It was the battle of the one shouldered gowns for the bronze medal, with Kate Winslet in midnight black Yves Saint Laurent going head to head with Drew Barrymore, who wore a crystal-strewn Atelier Versace number.
Kate pipped Drew to the post though, by a mere 56 votes.
Nude hues completed the top six, with Emily Blunt's pale pink Dolce & Gabbana strapless dress just edging it over Nicole Kidman's ivory Nina Ricci Spring 2010 bias dress.
And there was something a little more colourful completing the top ten, starting with Sandra Bullock's seventh-placed bright purple Bottega Veneta gown.
The best actress winner's dress was closely followed by Black eyed peas singer Fergie's cute lilac Elie Saab chiffon gown, which took eighth.
Elegant in an emerald Christian Dior frock, Marion Cotillard was ninth while Zoe Saldana finished tenth with her deep cerise Louis Vuitton gown.