There are certain items of clothing that every woman needs ready and waiting in their wardrobe – the versatile, classic essentials that make up the basis of your style.
M&S knows this only too well, launching a range of individually styled and expertly-designed wardrobe staples entitled 'Perfectly'.
Consisting of flattering, understated key pieces in a neutral colour palette and quality fabrics, the collection is easy-to-wear, stylish yet totally affordable.
This trench coat in classic beige, for example, is a style staple for any woman, featuring a nipped-in waist that creates a super flattering silhouette.
And the tailored cut of the range's blazer jacket makes for a sharp, working look, while the stretch fabric adds comfort.
Not to mention the perennial favourite, the white shirt – this iron-free blouse is a key base for any wardrobe and the unstructured pocket detail and rolled up sleeve creates a beautifully understated look.
The ad campaign, shot by renowned fashion photographer Andrea Sjodin, features models including Natalia Andrade, Isabelle Surmont and Cecilia Chancellor.
The ‘Perfectly’ collection launches online on 14th March supported with a print and billboard campaign later in the month.