"It’s said all good things come in threes. The Three Musketeers, The Three-Leafed Clover and of course, the three days of London Collections: Men, which was certainly no exception.
Kicking things off on Sunday morning, I found myself in a pub at 11am, a sure sign that a lively, and most likely debaucherous, day lies ahead. But when the pub in question is the hub of all things Topman for LC:M, it’s a different story.
For the duration of LC:M, Topman had taken over the Old Crown pub to offer a “heaven to weary fashion folk”. The Topman Design show itself is always a hot ticket. Taking my seat on a very friendly FROW, I found myself nestled between JLS’s Aston Merrygold and hipster artist Richie Culver (who is without doubt cultivating the best beard in town). Futher along the front row, was an impeccably dressed Tinie Tempah, Olympian Louis Smith and Mr Porter editor-in-chief Jeremy Langmead who all seemed to enjoy the Western-cowboy inspired collection. Dermot O’Leary, who had hosted a brunch with GQ’s Dylan Jones earlier in the morning at the Hospital club, was also there.
Next stop, was the Mr Start / Mr Hare presentation at the rather sublime House of St Barnabas where I was delighted to see a range of relaxed summer suiting showcased alongside the brand’s signature tailoring. Stealing the limelight, and my heart, was Brix Smart Jones’ pug Gladys. I’ve never met a dog so subdued in all my life - I’m convinced she was sedated although Brix said otherwise.
The award for most stylish entrance of the day went to self confessed ‘petrol head’ David Gandy who arrived in a vintage Morgan 3 wheeler.
Day two was a mix of London's brightest emerging talents and British heritage brands. Kicking off procedings was my fellow Irish man JW Anderson who showed us that men don’t have to be macho with a distinctly androgynous collection.
Following a quick pit stop at the Hospital Club , the nerve centre of LC:M, I was off to the Katie Eary show at Victoria House. The scene was acid house meets ‘flamingo massacres’ with a drum n’ bass rave soundtrack. Kate sure know’s how to draw a crowd and I found myself sitting next to Reggie Yates and Tinie Tempah both of whom were clearly loving the tunes. Vivid neon leopard print, pink wigged flamingos and Nike Air Max 90’s sum up what is a fabulously flamboyant collection.
Old Billingsgate Walk was the venue for British fashion stalwart’s Hackett runway show who not only managed to produce a collection that’s the pitch perfect blend of classic, traditional & modern but they also had the Royal Philharmonic Orchestra providing a live sound track. Sitting front row was Samuel L. Jackson who seemed to be having a great old time.
My final stop of the day was the Men's Health x Oliver Spencer event in Liberty. Despite being spectacularly hot (it was in the basement and the air con was broken) it didn’t stop London’s suited and booted brigade from hitting the dance floor to Trevor Nelson’s 90’s tunes.
Feeling somewhat tired but energised by the LC:M vibe, the highlight of day three was Burberry who made their LC:M debut. Set in the grounds of Kensington Garden’s the staging had to be seen to be believed. Keeping to the adage of ‘build it and they’ll come’, Burberry erected the most impressive structure to house the runway and invited guests and celebrities arrived in their droves. Perched on the front row were Serena Williams (who has the leanest legs I’ve ever seen...not surprising I guess but still!) Douglas Booth, David Furnish sans Elton, model Suki Waterhouse, Dermot O’Leary, Greg James and Tinie Tempah.
To round off the day, it was time to let my hair/quiff down at the Ben Sherman x Shortlist party. A few hectic days but what a fantastic celebration of menswear and stylish men. Kudos to all involved in a very successful third LC:M."