Like the men's version of the scent, Brit Rhythm for Her has been strongly influenced by rock and roll.
"Irreverent and free-spirited, the Brit Rhythm woman combines powerful femininity with a rock and roll edge," said Burberry Chief Creative Officer Christopher Bailey.
Light, refreshing and floral with a beautiful combination of English lavender, creamy musk and rosy pink peppercorn, this edgy new interpretation of the classic Brit fragance is subtle yet sexy.
Burberry is also launching a capsule fashion collection in its Brit line to feature alongside the fragrance in the campaign.
The #ThisIsBrit campaign will feature Brit Rhythm "takeovers" at select stores, plus a digital photo booth at key retailers worldwide. Customers will be able to capture images in the bespoke booths and share them on Facebook and Twitter.
Burberry Brit Rhythm For Her, £69.