Model Suki Waterhouse has been unveiled as the new face of Burberry Brit's women's fragrance.
Like the men's version of the scent, Brit Rhythm for Her has been strongly influenced by rock and roll.
"Irreverent and free-spirited, the Brit Rhythm woman combines powerful femininity with a rock and roll edge," said Burberry Chief Creative Officer Christopher Bailey.
Light, refreshing and floral with a beautiful combination of English lavender, creamy musk and rosy pink peppercorn, this edgy new interpretation of the classic Brit fragance is subtle yet sexy.
Burberry is also launching a capsule fashion collection in its Brit line to feature alongside the fragrance in the campaign.
With sumptuous leather jackets, skinny jeans and studded boots, the roll and roll aspect is strong.
The #ThisIsBrit campaign will feature Brit Rhythm "takeovers" at select stores, plus a digital photo booth at key retailers worldwide. Customers will be able to capture images in the bespoke booths and share them on Facebook and Twitter.
Burberry Brit Rhythm For Her, £69.