Hundreds of millions of viewers watched as David Beckham stripped down to his underwear during the Super Bowl.
It was a 31-second, action-packed advert for his bodywear collection with H&M.
The footballing legend is seen on a roof as he realises he has been locked out of the building. He then starts running amid the Manhattan skyline backdrop.
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The short clip was directed by Nicholas Winding Refn.
"Nicolas pushed me hard to create an action-packed film, which shows off this season's new heritage-inspire bodywear at its best," he said in a statement.
"Having it at the Super Bowl, it's no bigger and better than that.
"So, it's kind of daunting because obviously there are so many people watching it," he added. "But I'm excited to see what people think."
"#uncovered was the most voted #BeckhamforHM ad!" he wrote on Facebook after the advert had aired.