February 10, 2014 - 12:39 GMT hellomagazine.com Olympic medalist Tom Daley has been unveiled as the new face of Adidas Neo label. Fronted by Selena Gomez and Justin Bieber in the USA, the diver is officially the UK ambassador for the brand. Click on the photo for the full gallery... Olympic medalist Tom Daley has been unveiled as the new face of Adidas Neo label. Fronted by Selena Gomez and Justin Bieber in the USA, the diver is officially the UK ambassador for the brand. To launch the collaboration, a photoshoot showing Tom modelling some of the different looks from the range has been revealed. VIEW GALLERY The playful shoot sees Tom showing off his cheeky grin and his athletic prowess as he does a one-handed handstand. "It's great to be working with adidas on their NEO label," he said in a statement. "The jumper I wore for the NEO shoot is one of my favourites at the moment. It's a twist on a standard jumper and it's exactly what I like to throw on after training with a pair of jeans." VIEW GALLERY Tom recently posted a heartfelt video in which he revealed he is in a relationship with a man, rumoured to be American screen writer Dustin Lance Black. While he is yet to confirm his boyfriend’s identity, Tom has said of his boyfriend, "I'd never felt the feeling of love, it happened so quickly, I was completely overwhelmed by it to the point I can't get him out of my head all the time."