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Amy Powney

The Mother of Pearl creative director celebrates sustainability in fashion

hellomagazine.com

Amy Powney is creative director of Mother of Pearl, the contemporary womenswear brand that celebrates sustainability and dresses A-listers like Gwyneth Paltrow, Florence Welch and Lena Dunham.

Her clothes are made from organic and natural materials, with a transparent supply chain, putting social responsibility, respect to animals and low-environmental impact first.

"My passion has and will always be rooted in best practices to create a more sustained world, the way I see it, is what could be a more important conversation right now than the future of our entire home and all that live on it? We all have that in common and never before have we all needed to stand together." - Amy Powney

The designer recently launched a social media campaign #FashionOurFuture to encourage people to pledge to be more sustainable, encouraging them to post a style pledge that benefits the environment, such as buying more vintage, avoiding non-biodegradable materials, reusing instead of shopping and looking after what you buy.

See the full Kind List here.

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