hellomagazine.comAs a new "hunk" gets set for the spotlight next month, we take a look at the cultural phenomenon that is the Diet Coke ad
The first ever Diet Coke Break advert aired in 1994, starring topless construction worker Lucky Vanos who had a group of office women rushing to the windows at 11.30am every day when he stopped work to drink a can of the famous drink. And so the Diet Coke hunk was born
Such was the success of the advert that in 1997, the brand repeated the concept while giving it a fresh makeover.
This time it was Robert Merrill who was the object of an office's female workers' affection. The unforgettable window washer prompted an 11.30am meeting as they arrived to watch him take his break. "I was excited to say the least. It was the job that everybody wanted. It was huge!" said Robert after the advert was released
After a ten-year hiatus, the Diet Coke break ad returned in 2007, with 28-year-old French skater and Economics graduate Francois Xavier starring as the lift engineer, who comes to rescue three ladies after they (intentionally) get stuck in an office lift
The lucky man chosen to star in the new advert is 31-year-old Andrew Cooper from Manchester.
Following in the footsteps of its predecessors in tone and style, a gaggle of giggling girls are seen enjoying a picnic while a beautiful gardener mows the grass. One of the women has an idea and sets a can of Diet Coke rolling down the hill where it collides with the lawnmower, explodes and drenches the gardener. He then has no choice but to remove his t-shirt in slow motion and wring it out, all to the soundtrack of Etta James's version of I Just Want to Make Love to You