Tie-dye was the biggest lockdown trend, but it looks like it's set to continue. From Victoria Beckham to Kendall Jenner, celebrities and consumers around the globe have been getting crafty with their wardrobe. Not only is tie-dyeing your clothes fun, but it’s a great way to upcycle old clothes and offers a fun way to be fashionable and sustainable during this uncertain time. Shopping app LIKEtoKNOW.it saw an increase of 4000% MoM in searches for tie-dye shirts as consumers look for inspo to emulate this trend online.
Fashion stylist Emma Lane, who worked with Laura Whitmore on Love Island with super stylist Angie Smith, turned her love of tie-dye into a side hustle during lockdown, creating long-sleeved tie-dye tops to elevate your lockdown wardrobe. We spoke to Emma about the trend and her tie-dyeing tips.
Emma working on orders for The Tie-Dye Factory
"I think everyone is so obsessed with tie-dye at the moment because of the colours! They are so bright and cheerful that just looking at it makes you happy - it’s also a great activity you can do on your own or with your kids and at the end of it you get something you can wear and be proud of," she told us.
@littlefashbird on Instagram wearing The Tie-Dye Factory
On the subject of how she got started, she said: "I've been tie-dying bits for about a year now for myself and friends - I made six tracksuits last summer for my friend's hen do at Glastonbury. I was going a bit crazy in isolation so I made some tops for friends, they pushed me to put them on my Instagram to sell and that was how The Tie Dye Factory was born."
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Ok, we need tips! "My top tip would be, WEAR GLOVES and have a bit of fun don't worry too much about it or overthink it they always turn out fab."
Blue Dylon fabric dye, £5, Amazon
Now shop our favourite tie-dye pieces...
Tie-dye hoodie, £129, Revolve
Purple tie-dye sweatshirt, £48, GUESS
Tie-dye sandals, £40, ASOS
Converse Chuck Taylor trainers, £60, ASOS
Tie-dye tee, £14, Nasty Gal
Tie-dye bed shorts set, £86, Stripe & Stare
Hoodie (and matching joggers), £79, Muse & Moda
Tie-dye jeans, £39.99, Topshop
MSGM tie-dye cardigan, £465, Farfetch
Tie-dye swimsuit, £24.99, H&M
Tie-dye jersey sweater, £140, and joggers, £90, Olivia Rubin
* Lead image left to right: Destiny Thompson wearing Vici, Fearne Cotton wearing Stripe & Stare, and Emma Lane wearing The Tie-Dye Factory.
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